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What Your Color Business Cards Should Not Be
By Lynne Saarte
Many color cards today are getting a little bit out of their true element. With the ease of digital card printing many people are creating cards that (on second look) should not become color cards at all. Most card printing designs are getting too outrageous and too commercialized that it is getting really hard to see who are the decent businessmen and businesswomen these days.


So if you are a decent businessperson, I would like to share with you my little guide on what your color cards should NOT be. It is a guide that should tell you what to avoid when you want to create decent cards that are for conducting and not cheap marketing.

Business cards are not flyers or brochures.
First off, and perhaps most importantly, your cards are not flyers or brochures. While I want to know what a person may sell through his card, I do not want a detailed description praising what he or she has to offer. A simple title or company position should be enough. Turning your color cards into marketing materials only serves to make the card look unprofessional diminishing the person's respect on it. If you want a marketing angle, then print a brochure WITH a card. It is more proper and it also saves some dignity. Otherwise, those marketing cards will always have a home in everyone's trash bins.

Business cards are not greeting cards
Secondly, cards are not greeting cards. You should not printout cards as labels for your gift items. Some people do this, especially when they send complimentary gifts to investors and clients. Now, while this may sound like hitting

two birds with one stone, the problem with it is that it is just improper. In fact it does smell of laziness when you use cards as greeting cards or note cards. The proper way to do this is to have a greeting card and then insert your card there. Not only does it make the gift much more proper and appealing it also gives you more space to write a proper greeting on that card.

Business cards are not toys
Thirdly, and I must stress this, cards are not toys. Many people are getting a little too creative with their color cards. They use weird plastics, metals and other types of materials in their cards. Moreover, they form their cards into different shapes and sizes. While of course those kinds of cards sound very memorable they are also sometimes more of a nuisance really. You always want to store cards in a wallet or on a “roller deck”. Toy like cards just doesn't work as a true card. They are interesting and cool, but they just do not work right.

Business cards are not résumés
Finally, a color card is not your resume'. You do not have to print all the positions you have in the card, and you do not need to print your picture in it. Turning it into a small curriculum vitae just makes you look too proud of yourself. The best businesspeople rely on the power of their name, their position and the premise of the quality of the card's design. That kind of card is more powerful than one that looks loud and too full of it.

There you go. Hopefully now you can realize what cards should not be and focus on making a true and professional card. Good luck with card printing.
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